At GFP we have endeavoured to bring you interesting articles on gluten free and celiac topics since we began in 2008. We have also seen a massive gap in the information market as to exactly what people are looking for in gluten free. To remedy this we realised there are many sites such as ourselves online including many medical resources that supply relevant celiac information, however there have been no studies or continued updates on these trends.
With online searches often leading real world action and purchases we decided that one of the best ways to show you the latest trends would be to create articles based on gluten free online search trends in Australia and from around the world. The videos below were created from some of the articles on the Gluten Free Original articles page and some contain more information and graphs than include in the original articles. While these statistics are primarily based on Google searches, where possible we have removed duplicate search counts. We have also adjusted the data to take account of a country’s internet usage and adjusted the values to equate to 100% of likely total search engine searches based on Google’s market share in each country.
We understand that searches are made by many different types of people including celiac, gluten intolerant, gluten curious, medical research companies and corporations. However you will see from the growth graphs, that such a massive sustained growth over the last five years is likely to come from people who are actually eating gluten – whether they be celiac or gluten intolerant or eating gluten by choice. This is because our research has shown that celiac related searches have remained relatively stagnant over the last five years (so medical research groups are not accounting for the total growth of the gluten free associated market) and the online search growth parallels the real world increase in gluten free food sales.
If you like any of the videos, please let us know, or have a look at them on youtube and leave a comment!
VIDEO ONE – Gluten Free Restaurant safe eating tips.
As the title says, this video outlines in simple bullet point form some of the more important things you need to consider to ensure that you don't accidently get gluten poisoning when dining out.
VIDEO TWO – Who is the average celiac?
As the video acknowledges, except for race, celiac disease can be acquired equally by the sexes, age and income groups. What this video does is look at the demographics of the people who search online at major gluten free and celiac sites. Out of the sites analysed there is a strong demographics commonality between all of them. Interesting there are strong biases for sex, age and income levels, in fact searches tend to be in the top income bracket.
VIDEO THREE – World search (online demand) statistics
Around a year ago, GFP base-lined all major countries and many developed countries from South America, Asia, Europe, USA and Australia. This extensive research showed that the top four search countries in relative terms (gluten free associated searches per person) were held by Australia, Canada, USA and UK. This latest video re-visits these countries one year on to find that America has now overtaken the lead. The video also shows in simple terms what common features the most advanced gluten free search countries all share.
VIDEO FOUR – Gluten Free Food America
As America is now the leading gluten free search country in the world based on absolute searches and relative searches (per population) this video looks at what this may mean. While America’s diagnosis level still remains at around 4Gluten Free Food America As America is now the leading gluten free search country in the world based on absolute searches and relative searches (per population) this video looks at what this may mean. While America’s diagnosis level still remains at around 5% compared to Australia’s 20% they have now amazingly overtaken Australia in relative terms. The video also looks at the highest growth American gluten free search states of which many are the wealthiest states in America.
